Throughout Dr. Martens history, the brand has been adopted and subverted by countless rebellious characters, subcultures and tribes. These are the people who stand out from the crowd in their own unique way and for many, their journey of self-expression has always been accompanied by a pair of Doc’s. Dr. Martens celebrates these free-thinking individuals – from first time wearers to those who have been with the brand forever. These are the authentic characters that stand for something.
The Dr. Martens air-cushioned sole was designed by German inventor, Dr. Klaus Maertens, primarily to meet the specific need of providing additional support and comfort for his broken foot. The Dr. Martens boot was manufactured by R Griggs and Co, British boot makers, with its trademark yellow stitch, grooved sole and heel-loop, was a boot for workers, initially worn by postmen and policemen.
Dr. Martens aren’t just talking at the consumer but engaging them in a two way conversation – to connect with the amazing brand equity and goodwill that DM’s have with them.