In 1906, William Riley, the founder of New Balance, was inspired by a chicken foot to create a new way to meet the needs of consumers in motion.
New Balance has been responsible for a number of firsts in their industry through the continual improvement and advancement of their products, and a relentless drive to achieve a better fit and performance for all.
New Balance shows great dedication to provide innovative products that help consumers in their quest for personal achievement.
For more than 100 years, New Balance has been a brand focused on understanding the needs of athletes and designing products to match. From the early days of selling arch supports to police officers and waiters, to the current research with world-class athletes in their own Sports Research lab, New Balance has always been consumed by the body in motion and dedicated to Makin Excellent Happen every single day.